So, tell us how SE Cakery all began.

We both enjoyed baking and had started doing so for a local cafe. I then became the in house baker for Anderson & Co, Peckham. We had also started doing stalls occasionally at local events and were spending pretty much all our free time at street food markets. So, where Alex has a son & was keen to move away from the schedule of djing (his job then), and with a mutual ambition to work for ourselves, I left Anderson's and we focused on building up a client base to supply. The more we've established our wholesale business, the more we've been able to indulge our love of a market atmosphere, interact with our customers directly and most of all see people enjoying what we work so hard at. 


If you could only use three words to describe SE Cakery, which would you use?

Eating, Wearing, Listening.  


Brownies (and baking) are pretty popular at the moment, what makes you guys different?

Us. No one ever has us down as bakers. This always begs the question, 'well what exactly does a baker look like', but we've kind of embraced that over time. I guess there are certain traditional cliches and characteristics that add up to ones idea of a bakery and its bakers, and we perhaps are not that.


You’ve both come up with some brilliant combinations (the Cocknie and the Bronut, for example!), how did they come about?

We're pretty selfish with recipe ideas - we like to combine our favourite things. That's true of our whole business really; we combined working for ourselves with baking. If they make simple sense - i.e. why weren't we doing that already - then we do it. For us, both Mojitos and Brownies, at the their best, cannot be beaten. The Cocknie was born. And so on!


You run baking classes - who would you invite into your fantasy kitchen?

Action Bronson, Jennifer Lawrence, Ellen, Patrick Stewart, Dennis from It's Always Sunny in Philadelphia, JME & Sarah Silverman. & Coolio.


Heading outside of the SE Cakery kitchen, what’s your favourite thing to cook?

Stuffed Aubergines, Scallops and Poached Eggs (not in the same meal).


And where’s your favourite place to eat?

Pedler in Peckham.


Where do you get your inspiration from?

Some people have a sweet tooth. We have sweet teeth. We started baking to create the best versions of the things we loved - and then eat them! Having tried Brownies all over the world, we were inspired and spurred on by great brownie experiences; but equally the disappointing ones. So we just worked and worked (and worked) at perfecting them. You've got to be crazy about what is it you're doing and get a buzz out of getting others as crazy about it as you are. And if you don't get high off your own supply, your supply is most probably not that great. 


And what’s next for SE Cakery?

We're going to spend the next year or so growing and bettering what we already do. Our classes aka our SE Bake Sessions and our online shop are both newer ventures for us and we plan to spread the word. We have our eyes on 2017/18 for a move in to a cafe premises with a Cocknie Bar twist...


Finally, tell TryThisFor a secret...

One of us used to be an Irish Dancing Champion. One of us used to get the bus to school with Adele.

Written by Rebecca Dobson

About the Author

Editor / Reviews / Features

Rebecca Dobson's TryThisFor page

twitter -

Instagram -

email -

Editor of - Fiendish about food and drink, Rebecca’s a big fan of all that London’s got to offer. Whether it’s cocktails high above the city or subterranean streetfood, she’s keen to find favourites all over. With a soft spot for to contemporary European and British cuisine, but an eater of almost anything, our resident editor Rebecca is always on the look out for that exemplary experience wholeheartedly worth shouting about. And the best espresso martini in town too, of course.


Latest Interviews

  • Maurilio Molteni - Head Chef Tozi Restaurant
  • Wenny Armstrong - Django Bango


    Stay firmly in the loop with all of London's recent new restaurant openings!
  • London's Best Brunches
    Nothing's hotter than brunches right now so we've created the mother of all lists... enjoy!
    Our favourite fancies offer affordable alternatives at lunch time - here's part one of our favourites!
  • TTF Recipes
    Not going out? That's cool - stay in and have a go at some of our great recipes. Try This at Home!
  • Best Restaurants in London
    Browse all our lists of some of London's best restaurants.
    We’ve turned our attention to the best spots London has to offer to snatch a bit of that early springtime sun.
  • London Pop-Ups
    A list of our favourite pop-up restaurants and bars happening in London right now!
  • Best Seafood Restaurants
    7 of our favourite spots for fans of seafood.

Something Similar

Explore London

THE GATE Hammersmith

51 Queen Caroline St, W6 9QL


224 Piccadilly, Piccadilly Circus W1J 9HP


3 Chapel Place, London W1G 0BG


2 Ham Yard, Soho W1D 7DT


141 Tooting High Street, London SW17 0SY


51 Palliser Road, Barons Court W14 9EB


46 Commercial Street, Shoreditch E1 6LT


89 Marylebone High St, Marylebone W1U 4QW